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Vertical Expansion of Established Site Builder
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Company Name:
Real Easy Technology LLC
Industry:
Business Services
Number of Employees:
0
Capital Needs:
$50,001 - $100,000
Location:
Dacula, GA
Company Website:
www.CampaignSiteBuilder.com
RaiseCapital Website:
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Description
CampaignSiteBuilder.com is an easy-to-use website builder exclusively for the political campaign niche. It was launched in 2002 and has had over 2,600 customers since then – with less than $4,000 spent on marketing!
Based on feedback from those 2,600 and an analysis of other niche markets, we are expanding into other niche markets under the new company name Real Easy Technology LLC. The first step of this expansion is to redevelop our technology platform to significantly decrease the time and expense required to expand into new niche markets.
We have agreements with professionals in seven niche markets like independent car dealers and realtors who will move the product into their respective niche markets.
Our plan is to have 10 niche sitebuilders launched by the end of 2007 and another 25 (for a total of 35) by the end of 2008.
We are seeking $70,000 in capital. $45,000 will be used to complete the development of the new platform which is currently 20% complete; $25,000 will be used for a marketing campaign to identify professionals in other niche markets who can move the sitebuilder into their respective markets.
KEY INFORMATION
CampaignSiteBuilder.com 2006 Revenue: $81,600
Estimated Cost to Enter New Niche Using New Platform: <$2,000
Number of Customers Required to Breakeven in a New Niche: 3-6
We operate as a virtual (i.e. no expensive office space and overhead) company and work primarily with freelance professionals. We have no full-time st
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