By implementing mPura’s mCommerce social networking platform and its patent-pending mLottery and mWallet applications, consumers can now legally play lotteries and games approved by their respective State Lottery Agency in the U.S. and worldwide. mPura's social networking platform’s objective is to create a highly secure or more secure than the current one, while operating within the law. mPura's mLottery is one of the first identified vertical applications that requires the higher elevated security level; age verification and physical presence within the State’s boundary in addition to eradicating fraud from both the retailers and consumers, to control consumers’ spending limits, and to offer a green solution. This enables lottery agencies to boost vitally needed revenue as well as dramatically reduce operating costs; invigorate their customer base by attracting younger and more affluent players. It opens up many opportunities in the mobile commerce applications for both the consumers and service providers to deal with each other in a better-trusted platform; mPura’s mobile commerce social networking. Market Opportunity 1. mLottery: The worldwide lottery market exceeds $240 billion, and mPura will be addressing $30 billion to $40 billion market 2. mWallet: The U.S. mCommerce sales alone hit $1.2 billion in 2009 and is expected to grow to $2.42 billion in 2010 and $23.83 billion in 2015.