Intelligently targeted short-link advertising datamine.


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Company Name:

HEX!O

Industry:

Internet

Number of Employees:

2

Capital Needs:

$100,001 - $500,000

Location:

San Jose, CA

Company Website:

hex.io

RaiseCapital Website:

http://www.raisecapital.com/tag/intelligently-targeted-short-link-advertising-datamine

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Description

HEX!O shortens links, analyzes redirection patterns and provides target market demographic and intention intelligence to advertising networks. This recurring transactional web service creates an arbitrage of traffic-value v. ad-network keyword price. According to archive.org, TinyURL.com the largest link shortening and redirection service has grown organically at a compound rate of 100% per annum, has 90M url's in total and redirects to 1.5B targets monthly. Also consider Twitter, Jaiku, SMS etc. HEX!O is developing datamining algorithms that continuously refine traffic value and volume fueled by developer adoption of our cloud based utility, open api, integration code libraries, advertising network relationships and ROI analytics dashboards. We have developed proof-of-concept web services and sites and are in the process of a simultaneous refinement of the consumer user interface while migrating to multiple scalable cloud based service providers for "Utility-Quality" service delivery. HEX!O is looking to raise seed capital to immediately commence datamining activities, build out Flex based RIA analytics dashboards, reporting widgits and a fully open API and begin evangelism to include consumers, deveopers and advertising networks. More can be found on Vator.tv here: http://vator.tv/pitch/show/HEXO-Intelligent-Short-Link-Redirect-Datamine-Web-Service-Utility
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