DreMāk is deploying retail storefronts in malls around the country, with each store typically housing four automated recording studios capable of producing 160 videos per day. These stores will be supported by software applications that automate and control all phases of video production and distribution. User registration, systems control (camera, lighting, playback, etc.), video uploading, storage and control, and retail store operations are being automated, minimizing human intervention and lowering the cost. DreMāk is also investing heavily in its website functional design as it will be an integral component in meeting the needs of the various users and their applications. The website will be highly interactive, supporting communities of interest across different target markets. Another key element of the complete DreMāk solution will be the provision of ancillary services needed to fully meet the needs of each customer set. In the same way that the Internet quickly moved from being dominated by text based communications to communications more heavily reliant on pictures, there is now an increasing propensity to use video in all manner of personal and commercial websites. Video tells a story that words and still pictures simply cannot convey. While video has rapidly become the basis of more casual communication, the use of video for more serious applications has been slower to develop because of the absence of the appropriate cost and quality

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